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    March Monthly Luncheon - No Such Thing as Magic - An Intro to Talent Marketing & Attraction

    Date: March 12, 2020, 11:30am
    The Gin in Belton
    $10.00 for Members, $20.00 for Non-Members
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    Speaker: Regina Corley - Talent Acquisition Marketing Manger for McLane Company


    An Overview of Talent Marketing and Attraction and how it evolved out of Talent Acquisition (or Recruiting). You will understand the different methods companies use to brand themselves to candidates and why it’s more important than ever to really understand who you are and what you’re “selling.” You will have been introduced to the different data points and tools Talent Marketers use to measure successful campaigns. A general overview of the major job boards currently at the top of their game. And a cautionary word of advice on how to avoid the traps of the latest trends (like Snapchat, TikTok, etc.) that could lead to costly campaigns with low return.


    Speaker Bio:

    Twenty-one years in stakeholder engagement and communication; ranging from non-profit, public education, training, change management, compliance, benefits, employee relations, public and media relations, and most recently, talent marketing. I live to tell stories, connect people to their purpose, take the complex and make it simple, and equip others for success. I've made a career helping organizations articulate who they are and why what they do matters; for both internal and external audiences.